COLLEGE OF COMPUTING STUDIES

Clinical Decision-Support Systems

Keywords: Clinical, Decision-Support, Systems
Email address of the author: Charlene T. Dichosa34@gmail.com

Abstract

The future of CDS systems inherently depends on progress in developing useful computer programs and in reducing logistical barriers to implementation. Although ubiquitous computerbased decision aids that routinely assist physicians in most aspects of clinical practice are currently the stuff of science fi ction, progress has been real and the potential remains inspiring. Early predictions about the effects that such innovations would have on medical education and practice have not yet come to pass (Schwartz 1970 ), but growing successes support an optimistic view of what technology will eventually do to assist practitioners with processing of complex data and knowledge. The research challenges have been identifi ed much more clearly, legislative mandates are creating not only new fi nancial incentives but also the practical substrate of increased EHR adoption and convergence toward data interoperability, and the implications for health-science education are much better understood. The basic computer literacy of health professional students can be generally assumed, but health-science educators now must teach the conceptual foundations of biomedical informatics if their graduates are to be prepared for the technologically sophisticated world that lies ahead.

 

FULL MANUSCRIPT : Clinical Decision-Support Systems

Unlocking the customer engagement brand loyalty relationship in tourism social media The roles of brand attachment and customer trust

Keywords: tourism social media, customer engagement brand
Email Address of the author: Gumalal Argie Gumalal@gmail.com

Abstract

Customer engagement has been recognized an essential determinant of brand loyalty. However, the psychological mechanism of customer engagement has rarely received full examination, especially in the field of tourism social media. Thus, the present study fills this research gap by exploring how brand attachment and customer trust affect the customer engagement-brand loyalty relationship. Data from 298 Taiwanese respondents revealed that customer engagement had no influence on brand loyalty. Both brand attachment and customer trust fully mediated the influence of customer engagement on brand loyalty. Specifically, the customer engagement-brand attachmentbrand loyalty relationship was closer than the customer engagement-customer trust-brand loyalty relationship was. To our knowledge, this study is the first to explore the associations among customer engagement, brand attachment, customer trust, and brand loyalty in the tourism social media context. The roles of brand attachment and customer trust cannot be ignored when enhancing brand loyalty through customer engagement

 

FULL MANUSCRIPT : Unlocking the customer engagement brand loyalty relationship in tourism social media The roles of brand attachment and customer trust